DESIGN WORK BUILT FOR REAL BUSINESS IMPACT
Selected Work Across Strategy, Design, and Leadership
What you’ll find here is a carefully curated snapshot of my work, not an exhaustive archive.
This selection is intentionally focused on projects that best represent the breadth and depth of my experience across graphic design, UX and product strategy, creative leadership, and enterprise-scale transformation. While many of the initiatives I’ve led span years, teams, and complex systems, this portfolio highlights the thinking, outcomes, and impact behind the work, even when full lifecycle
Across these projects, I’ve worked with startups, agencies, and Fortune 500 organizations to solve complex problems, align teams, and design experiences that move the business forward.
Many projects shown here are partially sanitized to respect confidentiality, contractual obligations, and enterprise NDAs. Additional work, including deeper strategy, internal platforms, and long-term transformations, is available for discussion upon request.
Immersive Customer Experience Workshop
Airline Innovation by Design
Global F&A Transformation
Global Finance Transformation
E-Commerce Digital Transformation
Transforming Global Sales Through Visual Storytelling
Global Sales Enablement App
Global Finance Transformation Workshop
Immersive Executive Site Visit
MakerPlace by Michaels
Enterprise Design & Experience Leadership
Over the past 18+ years, I’ve led design, UX, brand, and experience strategy initiatives for global enterprises navigating complex transformation efforts. My work spans high-stakes sales pursuits, multi-region delivery programs, enterprise platforms, and executive-facing experiences, often serving as final creative authority while partnering directly with C-suite leaders, boards, and investors.
The projects showcased above represent a cross-section of enterprise-scale challenges: digital transformation, operating model evolution, brand system modernization, and experience design across physical, digital, and organizational touchpoints.
What These Projects Represent
A focused snapshot of the challenges, environments, and decisions that define my work.
Enterprise UX platforms, design systems, and digital ecosystems
Executive orals, sales enablement, and pursuit storytelling
Brand and experience systems for global organizations
Multi-location, multi-market experience design and rollout
Design strategy supporting business transformation and growth
I specialize in environments where decisions carry operational, financial, and human impact, and where design must operate at enterprise scale.
Industries & Domains
Complex industries where trust, scale, and execution matter.
Financial services, insurance, and capital markets
Travel, airline, and shipping logistics and customer/employee experiences
Healthcare, life sciences, and public health systems
Retail, e-commerce, and marketplace platforms
Manufacturing, logistics, and supply chain operations
Public sector, government, and civic technology
Enterprise technology, SaaS, and data platforms
How I Partner with Organizations
Senior design leadership at the intersection of strategy, execution, and trust.
I operate at the intersection of strategy and execution, helping organizations define the “why,” shape the “what,” and deliver the “how.” Engagements often involve ambiguity, compressed timelines, and executive scrutiny. My responsibility is to translate complexity into clarity and direction.
Whether leading independently or embedded within cross-functional teams, I serve as a steady design partner to executives, stakeholders, and delivery teams, ensuring that ideas scale beyond a single presentation, product, or event and into lasting organizational impact.
These projects represent moments where design clarity directly influenced business direction, executive confidence, and organizational momentum.
My role is to bring structure, narrative clarity, and creative leadership to high-stakes moments where alignment and confidence are critical.