TRANSFORMING GLOBAL SALES THROUGH VISUAL STORYTELLING
Enterprise motion design and strategic storytelling supporting $200M–$1B+ pursuits across EDS, HP, HPE, and DXC.
A Career-Defining Chapter in Enterprise Design Innovation
Early in my career, I was tasked with a challenge few designers are given, help global sales teams explain massive, complex service offerings in a way executives could actually understand.
Embedded directly within sales, account, and solution teams at EDS, HP, HPE, and DXC, I pioneered the use of motion graphics, visual storytelling, and interactive media to support high-stakes sales pursuits. These videos weren’t marketing fluff, they were strategic tools used in executive orals, follow-up communications, and global internal rollouts.
This work supported deals ranging from $200M to $1B+, earned executive recognition at global sales conferences, and became a repeatable model adopted across regions and teams.
-
Sole Creative Director & Design Strategist
Embedded with global sales, account, and solution teams
Discovered win themes, client pain points, and solution narratives
Designed end-to-end motion graphics and storytelling systems
Partnered with scriptwriters and professional voice talent
Extended visual language across presentations, collateral, and internal tools
Supported both flagship pursuits and rapid “quick-win” opportunities
-
Supported enterprise pursuits ranging from $200M to $1B+
Recognized by leadership at global sales conferences
Frequently requested for top, high-visibility accounts
Influenced company-wide adoption of motion storytelling techniques
Sparked investment in complementary innovations:
Internal sales apps
Custom intranet experiences
Interactive PDFs and digital tools
What began as experimentation became a repeatable, scalable approach to enterprise sales storytelling.
-
This chapter of my career is where I discovered my passion for design as a strategic force — not just execution.
Beyond the videos themselves, this work shaped how I think about:
Design as a business lever
Storytelling as a leadership tool
Collaboration across disciplines
Innovation under real pressure
Many of the principles I apply today, in UX strategy, design thinking, and executive communication, were forged here.