IMMERSIVE EXECUTIVE SITE VISIT

UPS

Project Summary

To support UPS’s North America Client & Market Development strategy, IBM conceptualized and delivered a fully branded executive site visit for UPS and EY leaders, codenamed Project Camaro, hosted at IBM’s delivery center in Bangalore, India. The experience transformed two floors into a walkable story that built delivery confidence and secured new capability buy-in.

My Role
Experience Design Lead (Senior) — primary creative lead with creative authority across experience strategy, environmental design, storytelling, and on-site execution.

Client / Team Context
IBM-led executive experience for UPS and EY stakeholders; planned in one week with a 48-hour on-site build-out window ahead of a one-day, 8-hour hosted visit.

Challenge 1: Compressed scope approval due to a public holiday and restricted facility clearance timelines.
Solution: Fast-tracked approvals and hand-delivered scope lists prior to deadline, maintaining real-time coordination across design, logistics, and on-site teams to keep the build on track.
Challenge 2: Limited on-site time meant the experience needed to communicate the narrative even without a guided tour.
Solution: Designed a self-guided visual journey using storyboards, kiosks, signage, and zone-based storytelling so the message carried independently at every stop.
Challenge 3: Back-to-back site visit constraints required materials to be reusable and reconfigurable.
Solution: Created a modular system of assets that could be swapped, repurposed, and reset efficiently—reducing cost and enabling rapid turnaround for the next engagement.
Environmental Experience & On-Site Execution
- Full-site environmental branding across two floors (2F and 3F)
- Large-format vinyl wall panels (4’ x 8’) and custom graphics
- Directional signage, posters, kiosks, and branded workstations
- Case study storyboards and standees for storytelling zones
- Interactive expo areas with six demo/tour stops
- Lobby and boardroom redesign with before/after transformation zones
- Local cultural integration: custom Rangoli with UPS logo, welcome kits, sweets, and ceremony props
Print, Swag & Presentation Materials
- 100 custom UPS t-shirts
- 110 personalized kits (notebooks, lanyards, pens, name tags)
- 13 branded posters and event signage elements
- 50+ custom-designed keynote slides and event-specific storytelling
- Six storyboarded case studies aligned to the business narrative
- Experience journey and messaging framework (including “Brown + Blue” brand fusion concept)
- Executed a one-day, 8-hour high-touch experience for seven UPS and EY guests supported by 44 IBM hosts
- Transformed two full floors into an immersive delivery and partnership showcase
- Delivered 100+ pieces of custom content across print, digital, and environmental surfaces
- Received highly positive executive feedback, described as one of the most well-branded and memorable global visits
- Contributed directly to new capability buy-in, strengthened delivery confidence, and IBM being awarded the deal
Project Camaro translated enterprise strategy into a walkable, culturally grounded storytelling system—combining brand fusion (“Brown + Blue”), case-based proof, and immersive experience design to drive executive conviction.