GLOBAL SALES ENABLEMENT APP
Hewlett Packard Enterprise
Project Summary
As part of Hewlett Packard Enterprise’s effort to modernize global sales enablement, we created an interactive, data-rich storytelling app that transformed customer success stories into immersive, touch-enabled experiences, starting with the Shell Eco-marathon case study. Built for tablet and desktop, the platform helped sales teams explain complex enterprise solutions through modular, consultative storytelling rather than static slides.
My Role
Product / Information Designer (Creative Authority) — led experience design, narrative structure, content modularity, and interactive storytelling across the platform and initial case study set.
Client / Team Context
HPE global sales and sales enablement initiative, developed in partnership with Adobe’s enterprise solutioning team and adopted across regions and business units.
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Challenge 1: Deliver a visually rich, media-driven experience that still performed reliably in low-bandwidth global environments.
Solution: Optimized media for tablet/desktop delivery, used progressive loading patterns, and implemented tap-to-play video with fallback states for offline or low-connectivity demos.Challenge 2: Sales conversations are nonlinear, reps needed flexible storytelling paths during live client meetings.
Solution: Designed a modular navigation model (swipe + tap) with persistent tabs and standalone sections (Overview, Challenge, Solution, Benefits) that supported quick jumps without losing narrative cohesion.Challenge 3: Maintain brand consistency while scaling across regions, verticals, and future stories.
Solution: Built a modular design system and content framework that supported localization and rapid iteration, enabling teams to launch new stories without reinventing structure or interface patterns. -
Platform & Storytelling Experience
Hybrid interactive sales enablement app for tablet and desktop
Modular storytelling architecture for consultative sales conversations
Reusable UI patterns and branded templates for scalable adoption
Media integration approach (video, visuals, interactive modules) designed for performance
Case Study Library (Initial Rollout)
Shell Eco-marathon flagship story and supporting modules
~30 customer success stories produced in the initial wave
Framework standardized for future case studies presented to clients and published online
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Increased engagement in enterprise sales meetings by shifting from static slides to interactive storytelling
Enabled faster, more tailored client conversations through modular, real-time navigation
Scaled adoption across global regions and business units as the standard case study format
Established a repeatable content platform with long-term ROI and minimal lift for new stories
Contributed to Adobe’s understanding of enterprise storytelling needs; elements of the work informed what became Adobe Marketing Cloud
The platform became a foundation for how HPE communicated complex solutions, turning case studies into a reusable, branded experience that supported global sales teams at scale.