GLOBAL FINANCE TRANSFORMATION WORKSHOP
Sony Music
Project Summary
Sony Music initiated a global Finance & Accounting transformation and invited IBM to propose expanded outsourced services across Latin America and Asia Pacific, with additional solutioning around Royalties and Content Protection. IBM delivered a high-impact orals presentation and immersive executive workshop to communicate its global transformation strategy and operational depth.
My Role
Experience Design Lead — primary creative authority responsible for end-to-end experience design, storytelling, and executive presentation execution.
Client / Team Context
IBM-led, multi-market pursuit engaging Sony Music C-suite and global finance leadership; delivered by a cross-functional IBM pitch team of approximately 12 contributors under a compressed timeline.
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Challenge 1: Disrupted planning and a compressed timeline caused by a national holiday and late-breaking logistics.
Solution: Established rapid executive alignment through an embedded project manager, estimated attendance using historical data, and completed design, production, and in-room setup during the holiday weekend.Challenge 2: Misalignment among multiple IBM decision-makers risked diluting the narrative.
Solution: Implemented frequent, rapid-feedback loops with leadership and built a flexible creative framework that allowed last-minute adjustments without compromising quality.Challenge 3: Sony executives needed a way to revisit and share workshop content beyond the in-person session.
Solution: Designed a custom iPad-based Keynote app with a non-linear “Launchpad” interface, enabling executives to explore content by capability area, access videos and PDFs, and continue collaboration across regions. -
Executive Workshop & Physical Experience
End-to-end workshop experience design and facilitation flow
Branded physical touchpoints and in-room environmental elements
High-impact orals presentation tailored for C-suite discussion
Digital Storytelling Platform
Custom iPad-based Keynote app with interactive “Launchpad” navigation
Modular content grouped by capability area for non-linear exploration
Embedded video, downloadable PDFs, and reusable presentation assets
Pre-loaded distribution of 20 iPads for consistent executive delivery
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Delivered a seamless 7.5-hour executive workshop in New York City
Clearly communicated IBM’s ability to deliver both operational scale and strategic transformation
Enabled ongoing executive engagement through a persistent digital storytelling platform
Strengthened IBM’s relationship with Sony Music and the broader Sony Corporation
Contributed directly to IBM expanding services with Sony Music
The engagement positioned IBM as one of the few providers capable of combining global delivery execution with strategic, future-facing transformation—reinforcing trust at the highest levels of Sony’s organization.
