Challenge 1: Traditional presentation formats risked diluting IBM’s strategic value.
Solution: Directed the creation of an animated, branded Keynote deck that simplified complex content, reduced on-screen clutter, and emphasized narrative-driven storytelling, keeping focus on dialogue and engagement.

Challenge 2: PayPal needed to feel an emotional connection to the IBM team and environment.
Solution: Researched PayPal’s brand and workplace culture, then transformed the IBM Chennai office to mirror that aesthetic, using custom wall graphics, lighting, personalized details, and a “living room”–style lunch space to create a sense of familiarity and trust.

Challenge 3: IBM’s pitch would be directly compared against competing vendors.
Solution: Designed an interactive, sensory-rich experience featuring spatial transitions, physical engagement moments, and a dramatic reveal of a fully branded mock PayPal floor, leaving a lasting, differentiated impression.

Orals Session — San Jose, CA

• Custom animated and branded Keynote presentation

• Printed fold-out transformation roadmap booklet

• Bio cards and tower transformation maps

• Co-branded visual system (IBM × PayPal logo lockup)

• Integrated messaging themes (“Together we can do it all”)

Site Visit — Chennai, India

• Environmental graphics and set design (murals, decals, posters, lighting)

• Welcome package with printed agenda, branded chocolates, and team overview

• Motion presentations and multimedia room enhancements

• Branded lanyards, name tags, and journals

• Photo wall and interactive signature experience

• Branded snack stations and transformed common areas

• Follow-up gift booklet with photos and peacock souvenir

• Delivered a standout pitch experience with strong emotional resonance

• Clearly differentiated IBM from competing vendors through immersive storytelling

• Strengthened executive perception of IBM as a transformation partner

By creating a cohesive narrative PayPal could see, feel, and walk through, IBM shifted the conversation from transactional services to trusted, long-term transformation.