Challenge 1: Create a pitch that felt personal, tactile, and memorable.
Solution: Designed a two-tier packaging system for both client and IBM teams using premium materials, personalized labels, and QR-linked digital content, reinforcing thoughtful delivery and attention to detail.

Challenge 2: Translate complex finance transformation into a clear, compelling narrative.
Solution: Used motion graphics, infographics, and keynote storytelling to visualize the R2R roadmap and outcomes, focusing on simplicity, clarity, and emotional resonance.

Challenge 3: Demonstrate cultural and strategic alignment between IBM and UPS.
Solution: Created a unified brand system, The Power of Brown + Blue, expressed across all visuals, collateral, and experiential elements, including a symbolic metal “Balance Compass.”

Digital & Presentation Assets

• 64-page presentation book (print + digital)

• Executive keynote presentation

• Endorsement and demo videos

• Transition timeline posters

• R2R infographics and visual roadmaps

Tactile & Experiential Materials

• Custom client packaging with QR-coded labels

• Branded IBMer envelope packages and trifold maps

• Metal “Balance Compass” symbolic artifact

• Bio cards, name tags, and large-format foamcore posters

• 40 total curated packages produced

• Strong executive engagement during the UPS orals presentation

• Clear articulation of transformation vision and financial impact

• Unified visual and experiential system reinforcing partnership

• Positioned IBM as a strategic, culturally aligned transformation partner

The experience elevated IBM beyond a solution provider, using storytelling, design, and tangible proof points to build trust, alignment, and momentum toward the next phase of engagement.