SMARTER SYSTEMS. CLEAR INSIGHTS. BETTER DECISIONS.
Foundational services designed to help businesses operate more efficiently and understand what’s actually working, without unnecessary complexity.
Foundations That Power Everything Else
Automation improves how work gets done. Analytics clarify what to improve next.
AI workflows, automation, SEO, and analytics are often treated as separate initiatives, but they work best together.
Automation reduces friction and manual effort. Analytics and SEO provide visibility into performance and behavior. When combined, these services create operational clarity and decision confidence, supporting strategy, design, sales, and growth.
This page covers both services independently, while showing how they work together to support the bigger picture.
AI Workflows & Automation
Practical, applied automation designed around real business workflows, not tools for their own sake.
This service focuses on using AI and automation to streamline repetitive tasks, improve consistency, and free up time for higher-value work.
Rather than introducing complex systems, I design lightweight, intentional workflows that fit naturally into how teams already operate—supporting content creation, operations, reporting, and internal processes.
The goal is not to replace people, but to support teams with smarter systems.
What’s Included
Design Strategy, facilitation, and enterprise-level consulting to bring alignment, clarity, and innovation to teams and organizations.
Strategy & Planning
Website goals & success metrics
Sitemap & page structure
Content guidance and hierarchy
Conversion strategy
Technical Setup
SEO foundations
Google Analytics & Search Console
Booking, contact forms, payments
Basic performance optimization
Design & Build
Custom website design
Mobile-responsive layouts
UX/UI best practices
Brand-aligned visuals
Launch & Support
Pre-launch QA
Go-live support
Training or handoff documentation
Optional ongoing support or retainer
Platforms & Integrations
I design and build primarily on platforms that balance flexibility, performance, and long-term manageability.
Common Platforms
Squarespace
Wix
Shopify
Wordpress
Integrations
Calendly / Squarespace Scheduling
Stripe / Square
Email marketing tools
POS systems (via Digital Ecosystem Design)
Analytics & SEO tools
Designed to Work With Your Business
I design and build primarily on platforms that balance flexibility, performance, and long-term manageability.
Web design rarely lives in isolation. Many clients pair this service with:
Branding, Identity & Experience Design for a cohesive look and message
UX/UI Product Design for apps, dashboards, or internal tools
SEO & Analytics Setup for long-term visibility
AI Workflows & Automation to streamline content and operations
Digital Ecosystem Design to connect in-store, office, or POS systems
My Web Design Process
1. Discover
Goals, users, challenges
2. Define
Structure, timelines, messaging, priorities
3. Design
UX-first layouts & visuals
4. Build
Clean, responsive implementation
5. Launch
Goals, users, challenges
Backed by Real Experience
With 18+ years of experience designing for enterprise organizations and growing small businesses, I bring a level of structure, clarity, and execution most freelancers can’t.
From complex digital ecosystems to streamlined marketing sites, I design with both the user and the business in mind.
Ready to Build a Website That Actually Works?
Let’s talk through your goals and design the right solution.
Frequently Asked Questions
A few common questions about how I work and what to expect.
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Yes. I frequently redesign and modernize existing websites.
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Absolutely. I build with usability in mind and provide guidance so you’re not dependent on me.
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Yes. Ongoing support is available via monthly retainers or as-needed help.